Adbank is an online ad platform built on Ethereum to remove costly middlemen & dramatically reduce the $50 billion problem of ad fraud using advanced AI technology. By using the Adbank platform, publishers can get paid more for their content while charging advertisers less and creating a transparent ecosystem that benefits all key stakeholders in the industry. Existing ad platforms will be able to access cutting edge anti-fraud AI tools through Adbank’s API and powered with ADB tokens. The project is led by a team with Fortune 500 experience working with companies such as Exxon Mobil, NASA, Revlon, L’Oreal, Tesla Motors, the FBI and General Motors.
Adbank’s core features will be an ad network with a analytics and an anti-fraud AI engine that is available via an open API for other ad networks to tap into and leverage the benefits of the blockchain and their unique tools. The network will enable publishers and advertisers to connect directly while leveraging the programmatic/real-time-bidding experience that is used by the majority of advertisers everyday. This will empower the industry to take advantage of the benefits only a blockchain can provide while preserving the tools that are beloved by the industry.
Adbank’s anti-fraud AI engine is based on our submitted patents on new forms of fraud detection based on AI and blockchain tech. This engine will have access to the entire platform, going through advertising databases, user logs, ad images, rendering web pages, blockchain transactions, and artificial intelligence learning.
Adbank’s patent pendings cover a wide range of anti-fraud techniques…Some examples include finding transactional blockchain activity coupled with web pages that fail to render all expected ads to detect a predatory publisher on the system, catching unexpected and typical shifts in website visitors along with many frequently and atypical mass selling of tokens to other currency on the blockchain to indicate a publisher that’s buying traffic, and selling the profits as quickly as possible to avoid detection.
The Adbank team will offer a public API that is compatible with several platforms and devices, and also a system to allow users to participate in the network. With the public API feature, Adbank’s goal is to allow any ad network to benefit from the platform services while also growing the Adbank ecosystem.